Final Project
4/24/25 Problem Description: Florida is one of the world’s premier tourism destinations, attracting well over 100 million visitors annually. Yet visitor counts vary dramatically by season—peaking in winter months when travelers escape colder climates, and again in summer when families take vacations between school sessions. This volatility poses operational and strategic challenges for a wide range of stakeholders, from hotel and theme-park operators to transportation agencies and local governments. In an increasingly digital world, consumers signal their travel intentions earlier—often via online search engines. Google Trends data therefore offers a real-time, high-frequency proxy for consumer interest in “Florida vacation” and “beach vacation.” This project seeks to harness those digital search signals to build a timelier, more responsive forecasting model of weekly visitor volumes in Florida. By demonstrating that search interest—especially in “beach” vacations—correlates stron...